New Step by Step Map For pr awards
New Step by Step Map For pr awards
Blog Article
“It absolutely was good to tie a star with the Tremendous Bowl activity for the ad cycle,” one choose explained. “Great option regarding how to leverage their sponsorship.”
Investigation confirmed specialized niche radio, television and social networking channels ended up the paths for reaching Black and Latino people, nevertheless area print media was also critical.
Good Humor manufactured the song accessible to ice product truck drivers nationwide and is particularly giving education on how to switch “Turkey within the Straw” within their songs boxes. The trouble resulted in a very 25% elevate in Great Humor’s e-commerce small business.
IHOP’s PR team identified it experienced a golden prospect if it seized The instant. IHOP created a brand new event, Milkshake Monday, to take place on May possibly 10, with $1 (as many as $fifty,000) for every milkshake procured in the chain’s 19 Very long Island dining establishments being donated to Comedy Provides Back, a nonprofit that gives assistance to comedians, a lot of whose demonstrates and activities had been canceled and have been battling economically as a result of pandemic.
When lockdowns went into outcome plus the Getty Museum was pressured to shut, the museum’s electronic staff needed to rethink how it could connect with audiences over the COVID-19 crisis.
When supply-chain issues resulted in vacant shop shelves, Grape-Nuts dealt with The problem right within a humorous campaign assuring its fans the cereal would return.
It’s your year to shine! Be sure your exertions doesn’t go unnoticed plus your groups have the recognition they deserve!
Very last April, to motivate people around the globe to slow the unfold of COVID, the Pandemic Action Community released #MaskingforAFriend. The social marketing campaign enlisted policymakers, leaders and influencers to shine a light on pro-mask insurance policies, even though demonstrating solidarity in the battle versus COVID.
As the whole world’s greatest marketer of lawn and backyard items, ScottsMiracle-Gro was searching to beat modern undesirable publicity all-around Roundup herbicide when attracting new, millennial consumers. So the company altered the narrative by upping its initiatives all around environmental defense and Local community.
One decide explained: “Great integration of your information While using the viewers most impacted. Mixing Black and brown icons to help drive behavior adjust was intelligent and productive.”
This yr, we have been happy to current a formidable 36 categories. It’s your chance to differentiate by yourself and persuade our qualified judging panel why you deserve to certainly be a winner at PR Awards 2024.
Current headlines have elevated discussions all-around racial justice and equality and supplied them a different urgency. Kingsford, the outdoor grilling manufacturer with a historical past that stretches again above a century, was uniquely positioned to address The subject.
“Really nicely-rounded,” a person judge pointed out with regard to website the agency. “Innovative operate and terrific IP measurement equipment applying AI that can help advantage the customer.”
, which ran a function on how the pandemic was influencing firms in Manhattan’s Chinatown. To maximize protection, Yelp labored with distinctive reporters at a similar outlet on quite a few storylines, like two parts that ran in Forbes (the very first on business closures and the next rising in Black-owned searches).